Email List Value & Earnings Per Subscriber (EPS) Calculator

Determine the True Worth of Your Subscriber List & Set Safe Lead Acquisition Caps

Provided by Marshall McLeod | MasterHomeBiz.com

What is Earnings Per Subscriber (EPS)?

Earnings Per Subscriber (EPS) measures the average revenue generated per contact on your active email list over a given time period (typically monthly or annually). Knowing your monthly EPS reveals the maximum amount you can afford to pay for an opt-in lead (Cost Per Lead / CPL) while remaining profitable through autoresponders and backend broadcasts.

Monthly EPS = Total Monthly Email Revenue ÷ Total Active Subscribers
Annual List Value = Total Active Subscribers × (Monthly EPS × 12)
Active contacts receiving your broadcasts & automations
Direct sales & affiliate commissions from email clicks
Email platform fees, SMTP, and list hygiene services
Months allowed to recoup the ad cost to acquire a lead

Email Valuation Summary

Estimated Earnings Per Subscriber (Monthly EPS):

$0.00 / mo
Net Monthly Profit from Email: $0.00
Annual Projected Value of Entire List: $0.00 / yr
Annual Value Per Subscriber: $0.00 / yr
Target Max Cost Per Lead (CPL) Ceiling: $0.00

 

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