Customer Lifetime Value (LTV / CLV) Calculator

Calculate Lifetime Revenue and Net Profit to Determine Sustainable Ad Spend Limits

Provided by Marshall McLeod | MasterHomeBiz.com

What is Customer Lifetime Value?

Customer Lifetime Value (LTV or CLV) projects the total revenue or gross profit a business earns from a single customer throughout their entire relationship. Knowing this metric allows you to confidently invest in paid campaigns, email follow-up automations, and affiliate traffic systems.

LTV (Gross Revenue) = Average Order Value (AOV) × Purchases Per Year × Customer Lifespan (Years)
Average dollar amount spent per transaction
How many times a customer buys in 12 months
Average duration a customer remains active
Net margin after product/fulfillment costs (Optional)

Lifetime Value Projection

Estimated Gross Revenue LTV:

$0.00
Average Annual Value per Customer: $0.00 / yr
Total Lifetime Purchases: 0 orders
Estimated Net Profit LTV (Margin-Adjusted): $0.00

 

Ready to build funnels that maximize lifetime order values?

Read the ROADS Blueprint Recommended Marketing Tools Visit MasterHomeBiz.com