Customer Acquisition Cost (CAC) Calculator

Calculate Exact Per-Customer Acquisition Expense to Safeguard Campaign Profitability

Provided by Marshall McLeod | MasterHomeBiz.com

What is Customer Acquisition Cost?

Customer Acquisition Cost (CAC) measures the total sales and marketing spend required to bring in one new paying customer over a specific campaign timeframe. Pair your CAC alongside your ROAS and Customer Lifetime Value (LTV) to determine whether your paid traffic channels scale sustainably.

CAC = Total Marketing & Sales Costs ÷ Total New Customers Acquired
Search, social, solo ads, or traffic exchanges
Hosting, funnel builders, autoresponders
Affiliate fees, design/copywriting, overhead
Total paying buyers resulting from this period

Acquisition Cost Summary

Your Customer Acquisition Cost (CAC):

$0.00
Total Marketing & Sales Investment: $0.00
New Paying Customers: 0
Ad-Only Acquisition Cost (Ad Spend / Customers): $0.00

 

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